UPFRONT AND PERSONAL

Recently I was asked, “What is the most important characteristic to look for in a Major Gift Officer?” I responded, “A People Person!” That is because the most significant thing a Major Gift Officer does is build relationships, relationships with donors, prospects, leaders, colleagues. It’s all about relationships. And, one fact is as true in major gifts fundraising as it is in sales -- Face-to-face personal contact is seven times more effective than simply calling. There is no better way to get face-to-face than with a planned visit. (If you need an outline, call me.)

Here is an idea: Personally giving your donors a memento demonstrates the level of gratitude you and your organization have for supporters. Everybody appreciates a heartfelt token of appreciation. What better excuse to see someone than the opportunity to deliver a gift in person.

It is amazing what you can discover when you track your numbers. (Future blog issue.) Keep a record of the notes, calls and visits you make with your donors and you’ll be able to clarify your priorities.