Thursday, August 13, 2009

THE DECIDER

A survey sponsored by Fidelity Charitable Gift Fund of 1,000 adults who had given $1,000+ to charity in 2007 — half of whom had donated $5,000 or more — found that more women than men act as primary decision-maker in determining how much to donate and which causes to support. Of the 11 percent of respondents who were women with household incomes of at least $150,000, these high-income women were more likely to make public gifts to charity, to use more complicated financial structures to make gifts, and to seek the guidance of financial advisors.

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