SYBNTS

Follow up to a party conversation: When identifying prospective donors, oodles of data sure helps!

On the hot, warm and lukewarm spectrum, after you have appealed to current donors and to the LYBNTs (Lie-bunts -- donors who gave “Last Year But Not This”), you still have SYBNTs, donors who gave “Several Years But Not This.” Peruse your donor history records to identify those you may have purged from previous appeals, people who already know who you are, what you do and once cared enough to make a contribution. Fashion a stirring appeal to persuade them to renew. Don’t allow your previous supporters to get lost in the shuffle.

Feel free to call: 847.227.7174