STRATEGIC DECISIONS

Donors make thoughtful contributions. They want to invest in their areas of interest. So our fundraising efforts should be equally thoughtful and deliberate. Right now the most dangerous thing could be the decisions WE make. It is extremely important that we operate strategically.

· Determine where your money comes from.
· Assess which income streams are hardest hit.
· Focus on building a sustainable income base.
· Concentrate on high-yield activities.
· Go for growth where you can achieve this cost-effectively.
· Educate your management team and your board on the need for flexibility to react to change (both positive and negative).