CROSS OVER

One of my favorite lawyers recently joined LinkedIn. Smart decision for anyone in business, profit or nonprofit. For lawyers, in particular, it is over 30 years from the decisive law firm marketing case, Bates v. Arizona, in which the Supreme Court held that allowing lawyers to advertise would not harm the legal profession or the administration of justice, and, in fact, would supply consumers with valuable information about the availability and cost of legal services.

We see the television commercials and hear the radio ads. Law firm marketing has evolved, yet it continues to be an enigma to many members of the bar. Like my friend, lawyers need to focus their presence online just as nonprofit entities do.

A great website can be a wonderful promotional tool to generate traffic to your site, which in turn can become leads, which in turn can become clients. Web presence can be very helpful for crisis communications. If you are considering getting a website, plan what you want it to say and look like. There are professional web builders available. If you have a website, but aren’t getting the traffic from it you think you could, consult a technology marketing agency for search engine optimization which includes on-page optimization, content creation and link building.

Attorneys should have their own presence on LinkedIn and Facebook. No, not to post pictures from the firm party, but to enable potential clients to have a sense of the person they will hire. If you need help improving business development strategies the way nonprofits do with donor initiatives, feel free to call me for a confidential conversation – 847.227.7174.